Marina Ilyinykh

A localization manager with experience of managing game projects and software projects. Gives lectures on localization at HSE. Manages a channel on the topic on Telegram (@ru.l10n). Loves everything related to language, culture, and technology.
Russia is an attractive market for international startups. Uber, Airbnb, Houzz, and many other projects have come to us. It is far less common for Russian-founded startups to achieve success in the international arena. This discussion will be about the difficulties that Russian services encounter when breaking into foreign markets, how to deal with localization and what to expect from the translation industry.