Ekaterina Zaitseva

Ekaterina specializes in game localization projects and has been managing translation teams for seven years. She holds a certificate in localization from the University of Washington. She is passionate about narrative design and game scriptwriting.
Companies want their products to be received positively by people from various cultural backgrounds. Sometimes they make an effort in advance to ensure that their content will meet users’ expectations, and sometimes they simply react to complaints and legal issues. At this round table we will discuss the kinds of problems encountered by game and software developers when their content does not meet the expectations of users from various countries and cultures and how they solve these problems.