Accounting for the Unique Cultural Characteristics of Host Countries when Conducting Major Sporting Events

16 November 13:10
When planning major events in Russia it is important to account for the differences between the mindset of foreign planners and visitors and the cultural traditions of the host country. This is a crucial factor that can determine the success not only of the organization of translation services, but also of the event as a whole. In this presentation Andrei Moiseev would discuss how the organization of the translation process was reflected in the planning of the 2018 FIFA World Cup and other events held in Russia, as well as mistakes made and innovations utilized.